The iconic Empire State Building in New York City was transformed into a moving tribute to endangered animals around the world. This spectacular light show, called Projecting Change: The Empire State Building, was organized by director Louie Psihoyos and producer Fisher Stevens of the Oscar-winning documentary The Cove, a film that explored dolphin hunting in Japan. Endangered creatures both large and small were depicted on the 33-story structure, including a black rhino, a humpback whale, and a bald eagle. The projections served as a companion to Psihoyos’s documentary, called Racing Extinction.
Producing the awe-inspiring sight was no easy feat — 40 stacked, 20,000-lumen projectors were placed on the roof a building on West 31st street. Together, they turned the Empire State Building into a shining beacon of hope for these voiceless animals, acting as reminder of how little time some of these species have left. (source).